Ex-motion Sheer Nomadland Anagreen Use of the Erotic Urbanism City in Transition Dear, Karen Brondine Hellbound Infomation Society Shadow CV Letter Design
2024 GRAPHIC DESIGNER PORTFOLIO
mypicture
Yena Jang 장예나

@b.flow8

b.flow888@gmail.com

(+31) 6 4466 5551

(+82) 10 4848 4108

EDUCATION

2017–present

Culture and Liveral Arts

Korea National Open University, Seoul, Korea

2021–present

Graphic Design

Royal Academy of Art in the Hague

EXPERIENCE

2024 MAR–JUN

Exchange at Seoul National University

Seoul, South Korea

2024 FEB 5th-27th

EuroFabrique Design Camp

Chaumont, France

WORK

2017-2019

Design assistance

Elite forum, Seoul, Korea

2018-2020

English teacher

Sieun academy, Prime academy, Seoul, Korea

2020-2021

International corporation consultant

LG U+ International Development Dept.

EXHIBITION

2022 NOV 7-10

Garden of Love

Grey space, The Hague The Netherlands

2023 DEC 10

Karen Brodine

Prinsessegracht 4, The Hague The Netherlands

2024 JAN 12

Women typography

Grey space, The Hague The Netherlands

Hello, I am Jang Yena, a graphic designer from Korea.
When you connect the dots of a person's past and present, you can see the line
that connects their past passions and how they have led to the present.
Also, by extending this line of past and present into the future, I would like to share
what kind of future you can expect when working with me.

How did I end up in Europe?

At the age of 21,
I became an English instructor at an academy for middle and high school students. I believed that studying English would solidify my long-held dream of Europe, which had been vague since my childhood. However, I found the role of an English teacher boring due to my curiosity beyond the given textbooks. While learning drawing and design as a hobby, I developed an interest in European design and was greatly inspired during a solo trip to Europe. Despite knowing little about Europe, I first arrived in France, a country I often heard about during my childhood. I visited several art and design schools in France and engaged in conversations with people there. While staying at the house of Juliet, an art student in Lyon, we had lengthy discussions about art and Europe, which led me to decide to study art in Europe. Although I had never visited the Netherlands, Juliet, through her friends, had a good understanding of Dutch design, art, and lifestyle. Captivated by the experimental and artistic design of the Netherlands, its international environment, and the convenience of using English, I applied to the Graphic Design program at KABK after my trip to France.


A Value-Centered Life

At the end of each year, I always take time to reflect on the past year. Finding time for deep contemplation about long-term goals and values amidst a busy daily life is challenging. However, during the year-end, I spend a few days recording and organizing my thoughts on a large A0-size canvas. Clear values help make decisions true to oneself in various situations. Therefore, I summarize and engrave these values as my motto for the new year to remind myself. In 2024, I plan to engrave the following values more deeply:
1. Do work that benefits both myself and others.
2. Remember that I can do nothing alone. Be grateful for all the help received.
3. Always have the courage to face new challenges.
4. Pay attention to others' inconveniences and obstacles.
5. Maintain humility and remember that there is no insignificant work in the world.
6. Focus on long-term goals.
7. Always keep a warm heart and a cool head.

The Storyteller I Aspire to Be

I have a deep interest in "memory." Driven by curiosity, I spend my weekends reading books in cafes or libraries and researching fields of interest to broaden my horizons. However, the world is vast and deep, always filled with unknowns. Therefore, my memory is an incomplete yet fascinating narrative full of fragments. I enjoy gathering these stories, which naturally get expressed in my design work, greatly assisting me as a designer. In this regard, I am fortunate to live a life where my passion aligns with my profession, realizing my identity through my work. My design always conveys experiences that mature along with past memories in a constantly changing world. Though it starts with personal and unknown small stories, I aim to create growth stories that resonate with others' memories through empathy.

The Power of Small and Humble Things,
Honest Sensibility and Function

The design I learned in school was a remarkable tool that could potentially save the world. However, I do not believe that every designer should create grand designs to save the world. As a designer, I strive to discover value in small and seemingly insignificant things, offering new perspectives through design. Despite design's deep ties to commerce, requiring compromises with reality, I aim to be a designer with a keen sense of seizing opportunities, rather than one who becomes complacent and desensitized. I want to think and work with the potential of the empty spaces where design can solve and help with the world's problems, even in small ways. These spaces represent the functional and honest stories conveyed to the users, evoking emotions as another expression of possibility. Although it might be my ambition as a designer, I aim not only to create beautiful and functional works but also to make people think and feel through design. My goal is to create visually attractive designs that lead to meaningful thoughts.

Where Daily Life is Ideal and Ideals Become Daily Life

I believe that working with people who genuinely enjoy what they do and creating good work together is the ideal workplace. It would be perfect if such an enjoyable work environment became a daily routine. Carpenters build houses, doctors save lives, and designers should design. As a designer, I want to go beyond creating visually appealing designs and dedicate myself to understanding a part of the world that each project represents, discovering and conveying meaningful things to people within that part. I promise to show excellent results by further developing my knowledge and technical capabilities as a designer with the support I receive.

2018 - 2019

Research/Design

EX-MOTION

A Motion to Express your Emotion

During the Covid, the pandemic was not just only swipped out our physical health but also mental health.

"Ex-motion" is a virtual space where people can let out their covid emotions with 3 emotional languages:

Anger, Depression, Anxiety.

* When you click on it, it will direct you to the video recording of playing WebGL.

Covid Emotion
Vertical type Horizontal type
SPACE
User has a free conversation with an AI chatbot.
AI analyzes the emotions of the user and showsthe emotions on the walls in each room.

2019-2020

Research/Design/Production 100%

Sheer is a virtual community to promote the connection of international people in The Hague

with the power of soft values of crafts.

Logo

She
women who define them as a woman. Sheer
a very fine or diaphanous fabric or article.
She-er
a woman as a profession.
Share
have a portion of (something) with another or others.
Cheer
1. shout for joy or in praise or encouragement.
2. give comfort or support to.

SPACE

This flexible weaved space is constantly changing with the participation of all the members of sheer society.

Design system

This flexible weaved space is constantly changing with the participation of all the members of sheer society.

TYPE DESIGN

Iconography

Application

Users can customize name tags by punching out their own alphabet letters and create their unique designs. Posters adorned with clothing tags serve as dynamic art pieces on streets.

Goods

The woven mats designed by SHEER members are used in everyday life, naturally exposed while also serving as posters.

2020
Research/Design/Production 100%
NOMADLAND

The movie ‘Nomadland’ is interpreted into a version of books or posters where you can make your own

journey of nomad life by reading the story non-linearly by folding in different ways.

Four posters are inspired by the plot, quotes and landscapes of the movie, Nomadland.

2021
Research/Design/Production 100%
ANAGREEN

Anagreen explores the variability of human perception, influenced by intentions, emotions, thoughts, and conventions.
The term "Anagreen" merges anagrams (rearranging letters to form new words) with the color green, symbolizing nature.
It includes performance videos and a collage publication to visually analyze how perceptions can transform or
remain consistent, aiming to highlight diverse perspectives on interpreting the world.

Overview

Visually disintergrate the way of seeing somewhere nature such as sky,
soil and plants in three ways:1)Glipmse, 2)Observation, 3) Imagination.

2023
Research/Design/Production 100%
Use of the Erotics
Book design | 148 x 210mm | Mixed papers | 64p

This book is inspired by Audre Lorde's essay "Uses of the Erotic: The Erotic as Power," emphasizing the transformative potential
of the erotic as a deeply feminine and spiritual force. It explores themes of recognition, self-connection, and emotional exploration,
fostering intimate connections among readers. By integrating personal notes and diaries from anonymous contributors, the publication aims to
create an authentic and introspective experience, inviting readers to reflect on their emotions and reclaim the power of the erotic
within themselves, echoing Lorde's perspective.

2023
Research/Design/Production 100%
Urbanism
Book design | 300 x 300mm | Mixed papers | 210p

'Urbanism' is a catalogue that showcases four award-winning Dutch books, each exploring various facets of cities.
It delves deep into the identity of urban life, reflecting on how cities shape our cultural and habitual existence.
Through these books, 'Urbanism' illustrates our profound connection with the complexities of city living,
developed and nurtured over decades.

2023
Research/Design/Production 100%
City in Transition

The "City in Transition" web design explores the evolving landscape of global cities, addressing their rapid growth
and inherent complexities. Emphasizing the multidimensional nature of cities, the design features
a spider web structure that visually represents the intricate connections and interdependencies within urban environments.
This approach captures the dynamic and interconnected essence of cities, highlighting their role in shaping
societal structures and individual identities.

2023
Research/Design/Production 100%
Dear, Karen Brodine
Book design | 310 x 432(mm) | Mixed materials | 78p

Karen Brodine (1947-1987) was a distinguished American poet, feminist, and political activist.
Inspired by her life and work, I curated a book and series of performance posters that demonstrate
her commitment to women's rights and class struggle in the workplace, where she worked as a typesetter.
The project integrates excerpts from her poetry, including "Woman Sitting at the Machine, Thinking,"
and Samuel Solomon's essay "Offsetting Queer Literary Labor," alongside performance posters that vividly
portray Brodine's resilient character. This website, which is under 2MB, aims to reduce e-waste.

Performative poster
* When you click on it, it will direct you to the performance video
2022
Research/Design/Production with Joe Marner
HELLBOUND

Based on the Netflix series "Hellbound," this 21-minute interactive performance reimagines the narrative.
Audiences engage from start to finish, experiencing the protagonist's journey into the chilling and terrifying
realm of hell. Designed holistically, it incorporates music, audio, stage design, lighting, and narration to
vividly convey the eerie and suspenseful atmosphere of the narrative.

2019
Research/Design/Production 100%
Information Society
book | Inkjet photo paper | 12 * 7 cm

"Information Society," a picture book, follows a protagonist navigating challenges in an information-saturated society
through satirical illustrations. It critiques negative impacts with distorted news articles and deconstructed images
highlighting fake news and online harassment. The book vividly portrays the emotional turmoil of its protagonist,
giving a raw look at the distress faced by youth in today's digital age.

2023
Research/Design/Production 100%
Shadow CV
book | print Inkjet ,paper on pencil | 210 x 148mm

"Shadow CV" delves into my personal journey reconciling dual roles in two different jobs—a bar hostess
by night and a teacher by day in South Korea—through 17 evocative illustrations and an introspective essay.
It explores themes of duality and societal judgment, symbolized by black and white contrasts, aiming to shed
light on the complexities and stigmatization of her past experiences.

2021
Research/Design 100%
Letter Design
Experimental Korean Caligraphy Caligraphy | 2021 | Dimension variable

Inspired by Korean type designer Ahn Sang Soo's caligraphy, I played with the Korean alphabet construction and shapes in a playful and experimental way.

Let the machine drawing Typeface design | 2021 | Dimension variable

The plotter machine draws the vectorized lines and creates the unpredictable funky points depends on the type, boldness, texture of pen. I experimented the new way to make a variable font